2025 Call Center Industry Award Winners
SQM benchmarks over 500 leading North American call centers on an annual basis and has been conducting customer and employee experience studies since 1996. SQM annually conducts over 1.5 million surveys with customers who have used a call center, email, website, IVR, chat, or site contact channel service. SQM also conducts over 25,000 surveys annually with employees who work in contact centers. Our customer and employee survey benchmarking database is one of the largest in North America. Based on our customer and employee studies, SQM awards excellence in FCR, customer satisfaction, and employee satisfaction for the contact center industry. We have been recognizing top performing call centers for customer and employee experience since 1998. SQM awards are based on customers who have used a contact channel and employees who work in a call center. For the 2025 Contact Center Industry Awards, SQM conducted customer and employee experience studies for the period of January 1 to December 31, 2025.
For each call center that participated in the Auto QA program, SQM completed a minimum of 400 call assessments. For each call center that participated in the customer experience study, SQM completed a minimum of 400 post-contact surveys. For each call center that participated in the employee benchmarking study, SQM completed a minimum of 100 agents surveys or, if the contact center had less than 100 agents, 90% of the agent workforce completed surveys. CX Best Practice Awards acknowledge organizations that have demonstrated a best practice which has improved first call resolution (FCR) or provided a positive customer experience.
SQM has more than 50 different award categories that recognize the top performing organizations in FCR, employee experience, and FCR Best Practice performance. Based on the organizations benchmarked, SQM is honored to recognize the following Service Quality Award of Excellence Winners for 2025. These prestigious customer experience industry awards will be presented at our 27th annual awards ceremony held at the Fairmont Le Chateau Frontenac in Quebec City, Quebec, on April 29 - 30, 2026.
Award Name
Name: Temp Name
Organization: Temp Company
Award Name
Name: Temp Name
Organization: Temp Company
Customer Experience Awards
mySQM QA Score™ Award of CX Excellence
Criteria used for mySQM QA Score™ Award of CX Excellence are primarily based on a combination of predicted QA Score, predicted Calls Resolved, and predicted Agent Csat from participating in SQM Group’s Contact Center Auto QA Program.
Winner
TBD
Call Center of the Year
Criteria used for Call Center of the Year are primarily based on having the highest combined customer FCR and employee overall very satisfied (top box response) rating. Other operational, customer and employee data may be factored in.
Winner
Blue Cross and Blue Shield of Kansas
Finalists
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Canadian Tire Bank
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JACKSON
Best Performing Small- to Mid-Sized Call Center
Criteria used for Best Performing Small- to Mid-Sized Call Center (between 25 to 99 agents) are primarily based on having the highest combined customer FCR and employee overall very satisfied (top box response) rating. Other operational, customer, and employee data may be factored in.
Winner
Marchon/Altair
Finalists
Blue Cross and Blue Shield of Vermont
Security Health Plan
Call Center World Class FCR Certification
Criteria used for Call Center World Class FCR Certification is 80% or higher of customers getting their contact resolved on the first call to the call center (FCR) for 3 consecutive months or more.
407 ETR Commercial
407 ETR Customer Service
Alberta Blue Cross
ATCOenergy
ATCO Gas & Pipelines
Blue Cross and Blue Shield of Kansas
Blue Cross and Blue Shield of Kansas (Federal Employee Program)
Blue Cross and Blue Shield of Kansas City (Commercial)
Blue Cross and Blue Shield of Kansas City (Federal Employee Program)
Blue Cross and Blue Shield of Vermont
Canadian Tire Corporate Customer Support (Loyalty)
Florida Blue Federal Employee Program
Health Care Service Corporation (Federal Employee Program)
Highmark (Federal Employee Program)
JACKSON
Marchon/Altair
Security Health Plan
VSP Vision Care
IVR Self-Service World Class FCR Certification
Criteria used for IVR Self-Service World Class FCR Certification is based on 80% or higher of customers getting their contact resolved on the first call with the IVR (FCR) for 3 consecutive months or more.
FortisBC
Agent of the Year
To be eligible the agent must be World Class CX Certified. The criteria for a World Class CX Certified Agent is 85% or higher of the calls surveyed are at the World Class Call (WCC) level. SQM's WCC criteria is based on the customer's call being resolved and the customer is overall very satisfied (top box response) with the agent who handled their call. Call center management must also send an example of a great customer service story that the agent delivered.
Finalists will be announced by end of March.
Agent Top CX Improvement
To be eligible the agent must have a 10% or greater annual World Class CX metric improvement from the previous year. SQM's WCC criteria is based on the customer's call being resolved and the customer is overall very satisfied (top box response) rating with the agent who handled their call. Call center management must also send an example of a great customer service story that the agent delivered.
Finalists will be announced by end of March.
Supervisor of the Year
To be eligible the supervisor must be World Class CX Certified. The criteria for a World Class CX Certified Supervisor is 85% or higher of the calls surveyed are at the World Class Call (WCC) level. Call center management or agents must also send an example of a great Call Resolution or Csat coaching story.
Finalists will be announced by end of March.
Supervisor Top CX Improvement
To be eligible the Supervisor must have a 5% or greater annual World Class CX metric improvement from the previous year. Call center management or peers must also send an example of a great customer service story that the Supervisor delivered.
Finalists will be announced by end of March.
Highest Customer Experience in the Contact Center Industry
| Winners | Category | Criteria |
|---|---|---|
|
Marchon/Altair |
Highest Omni-Channel Customer Service | This award recognizes the contact center with the highest overall CSAT (top box rating) where the experience was seamless for the entire multi-channel experience. |
| FortisBC | Highest Web Self-Service Customer Service | This award recognizes the contact center with the highest overall Csat (top box rating) for the web self-service channel. |
| FortisBC | Highest IVR Self-Service Customer Service | This award recognizes the contact center with the highest overall CSAT (top box rating) rating for the IVR self-service channel. |
|
407 ETR Customer Service (Business and Digital Support) |
Highest Email Customer Service | This award recognizes the contact center with the highest overall CSAT (top box rating) rating for the email channel. |
| Regence BlueCross BlueShield Plans | Highest Chat Customer Service | This award recognizes the contact center with the highest overall CSAT (top box rating) rating for the chat channel. |
Highest Customer Service by Industry
Criteria used for Highest Customer Service By Industry are based on the organization having the highest FCR rating in each specific industry/sector.
| Winners | Category |
|---|---|
| Vancity Savings Credit Union | Banking |
| JACKSON | Financial |
| Canadian Tire Bank | Credit Card |
| VSP Vision Care | Insurance |
| Security Health Plan | Health Care |
| Health Care Service Corporation | Health Care Federal Employee Program |
| TBD | Pharmacy |
| FortisBC | Energy |
| Name Withheld | Telco/TV |
| Name Withheld | Helpdesk |
| BC Hydro | Government |
| Marchon/Altair | Business to Business |
| Security Health Plan | Non-Profit |
First Call Resolution Improvement
Criteria used for First Call Resolution Improvement is based on a 5% or greater annual FCR improvement from the previous year.
- AmeriHealth Caritas Member Services
- ATCOenergy
- Blue Cross Blue Shield of Louisiana (Federal Employee Program)
- BlueCross BlueShield of South Carolina (BlueChoice Health Plan)
- BlueCross BlueShield of South Carolina (Federal Employee Program)
- Health Care Service Corporation (Federal Employee Program)
Employee Experience Awards
Highest Employee Experience for the Call Center Industry
Criteria used for Highest Employee Experience for the Call Center Industry is based on having the highest employee overall very satisfied (top box rating) rating with working in their call center.
Winner
Blue Cross and Blue Shield of Kansas
Most Improved Employee Experience
Criteria used for Most Improved Employee Experience is based on having the most improved employee overall very satisfied (top box rating) with working in their call center.
Winner
Marchon/Altair
Highest Employee Experience by Industry
Criteria used for Highest Employee Experience by Industry is based on having the highest employee overall very satisfied (top box rating) with working in their call center for each specific industry/sector.
| Winners | Category |
|---|---|
| Canadian Tire Bank | Financial |
| Name Withheld | Insurance |
| Blue Cross and Blue Shield of Vermont | Health Care |
World Class Employee Experience
Criteria used for World Class Employee Experience is based on 50% or higher of employees rate their overall experience of working in the call center as very satisfied (top box rating).
Winners
- Blue Cross and Blue Shield of Kansas
- Blue Cross and Blue Shield of Vermont
- Canadian Tire Bank
- Canadian Tire Corporate Customer Support
- Marchon/Altair
- PerformRx
- Security Health Plan
CX Leaders
These awards are judged by a panel of SQM Client Account Managers who work closely with our tracking clients on an ongoing basis. Final award determination made by Mike Desmarais, CEO and Founder of SQM Group.
Winners are announced at the awards ceremony.
Previous Award Winners
Explore our awards archive to discover all the past winners of SQM's Call Center Customer Service Industry Awards, spanning from 2006 onwards!
Interested In Awards?
Find out how you can qualify for these awards and be recognized for your contact center CX success and improvement. Connect with SQM today.